Qualitative Market Research: An International Journal

Using ethnography in strategic consumer research
pp. 215-223(9)
Authors: Elliott, Richard; Jankel-Elliott, Nick

Identifying and reaching an ethnic market: methodological issues
pp. 224-235(12)
Authors: Pires,, Guilherme; Stanton, John; Cheek, Bruce

Convergent interviewing to build a theory in under-researched areas: principles and an example investigation of Internet usage in inter-firm relationships
pp. 236-247(12)
Authors: Rao, Sally; Perry, Chad

A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study
pp. 248-262(15)
Authors: Wong, Amy; Sohal, Amrik

A philosophical justification for a realist approach to strategic alliance research
pp. 263-271(9)
Author: Stiles, Janine