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Publisher: Emerald Group Publishing Limited

Volume 6, Number 4, 2003

Using ethnography in strategic consumer research
pp. 215-223(9)
Authors: Elliott, Richard; Jankel-Elliott, Nick

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Identifying and reaching an ethnic market: methodological issues
pp. 224-235(12)
Authors: Pires,, Guilherme; Stanton, John; Cheek, Bruce

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