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Publisher: Emerald Group Publishing Limited

Volume 6, Number 2, 2003

Exploring and modelling consumer attitudes towards genetically modified food
pp. 95-110(16)
Authors: Verdurme, Annelies; Viaene, Jacques

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Using laddering to understand and leverage a brand's equity
pp. 111-118(8)
Author: Wansink, Brian

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"Focus groups in cyberspace": using the Internet for qualitative research
pp. 133-143(11)
Authors: O'Connor, Henrietta; Madge, Clare

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