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Publisher: Emerald Group Publishing Limited

Volume 5, Number 2, 2002

The concept mapping approach in marketing: an application in the travel agencies sector
pp. 87-95(9)
Authors: Bigné, J Enrique; Aldás-Manzano, Joaquín; Küster, Inés; Vila, Natalia

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Brand associations: looking through the eye of the beholder
pp. 96-111(16)
Authors: Grace, Debra; O'Cass, Aron

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A grounded theory of beer consumption in Australia
pp. 112-122(11)
Author: Pettigrew, Simone

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Marketing practices of African and Caribbean small businesses in London, UK
pp. 123-134(12)
Authors: Blankson, Charles; Omar, Ogenyi E

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