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Publisher: Emerald Group Publishing Limited

Volume 5, Number 1, 2002

On-line messages: developing an integrated communications model for biotechnology companies
pp. 6-18(13)
Authors: Ranchhod, Ashok; Gurãu, Cãlin; Lace, Jonathan

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Analysing qualitative data: computer software and the market research practitioner
pp. 28-39(12)
Authors: Maclaran, Pauline; Catterall, Miriam

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Participatory group observation - a tool to analyze strategic decision making
pp. 40-57(18)
Authors: Vallaster, Christine; Koll, Oliver

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Nominal grouping sessions vs focus groups
pp. 58-70(13)
Authors: Langford, Barry E; Schoenfeld, Gerald; Izzo, George

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