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Home / Qualitative Market Research: An International Journal, Volume 4, Number 4

Publisher: Emerald Group Publishing Limited

Volume 4, Number 4, 2001

Market manipulation: a necessary strategy in the company turnaround process?
pp. 197-206(10)
Author: Harker, Michael

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Moderator teams: an extension to focus group methodology
pp. 207-216(10)
Authors: Prince, Mel; Davies, Mark

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Using qualitative research to refine service quality models
pp. 217-223(7)
Authors: Burton, Jamie; Easingwood, Christopher; Murphy, John

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"Teach ten thousand stars how not to dance": a survey of alternative ontologies in marketing research
pp. 224-234(11)
Authors: Chung, Ed; Alagaratnam, Stephen

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