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Publisher: Emerald Group Publishing Limited

Volume 4, Number 2, 2001

"Experiential" research methodology: an integrated academic-practitioner "team" approach
pp. 66-75(10)
Authors: Grant, Ken; Gilmore, Audrey; Carson, David; Laney, Richard; Pickett, Bill

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A framework for studying relationship marketing dyads
pp. 75-88(14)
Author: Lindgreen, Adam

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The uncertain search for opportunities: determinants of strategic alliances
pp. 88-99(12)
Authors: Beverland, Mike; Bretherton, Philip

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Using an ANN-approach for analyzing focus groups
pp. 100-112(13)
Author: Schmidt, Marcus

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