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Publisher: Emerald Group Publishing Limited

Volume 4, Number 1, 2001

Interpretive consumer research: two more contributions to theory and practice
pp. 7-16(10)
Authors: Shankar, Avi; Goulding, Christina

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The direct marketing-direct consumer gap: qualitative insights
pp. 17-24(8)
Authors: Evans, Martin; Patterson, Maurice; O'Malley, Lisa

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Marketing and political campaigning: mutually exclusive or exclusively mutual?
pp. 25-34(10)
Authors: Baines, Paul R; Egan, John

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Defining the information needs of senior marketing executives: an exploratory study
pp. 52-61(10)
Authors: Ashill, Nicholas J; Jobber, David

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