ISSN 1352-2752 (Print)
Publisher: Emerald Group Publishing Limited
Interpretive consumer research: two more contributions to theory and practice
Shankar, Avi; Goulding, Christina
The direct marketing-direct consumer gap: qualitative insights
Evans, Martin; Patterson, Maurice; O'Malley, Lisa
Marketing and political campaigning: mutually exclusive or exclusively mutual?
Baines, Paul R; Egan, John
The war metaphor in retailing: do soldiers see going to war as like going shopping?
Looking at me, looking at you: qualitative research and the politics of knowledge representations in advertising and academia
Defining the information needs of senior marketing executives: an exploratory study
Ashill, Nicholas J; Jobber, David