ISSN 1352-2752 (Print)
Publisher: Emerald Group Publishing Limited
Narrative text biases attending the critical incidents technique
Burns, Alvin C; Williams, Laura A; III, James "Trey" Maxham,
Interpretive consumer research: how far have we come?
Szmigin, Isabelle; Foxall, Gordon
Complaints about advertising: what's really happening?
Do services exporters build relationships? Some qualitative perspectives
Hastings, Kathleen; Perry, Chad