Qualitative Market Research: An International Journal

Narrative text biases attending the critical incidents technique
pp. 178-186(9)
Authors: Burns, Alvin C; Williams, Laura A; III, James "Trey" Maxham,

Interpretive consumer research: how far have we come?
pp. 187-197(11)
Authors: Szmigin, Isabelle; Foxall, Gordon

Complaints about advertising: what's really happening?
pp. 198-206(9)
Author: Harker, Debra

Do services exporters build relationships? Some qualitative perspectives
pp. 207-214(8)
Authors: Hastings, Kathleen; Perry, Chad