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Publisher: Emerald Group Publishing Limited

Volume 2, Number 3, 1999

A qualitative approach to developing small firm marketing planning competencies
pp. 167-175(9)
Authors: Hill, Jimmy; McGowan, Pauric

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Marketing landscapes: the social context
pp. 176-188(13)
Authors: Anderson, Alistair R; McAuley, Andrew

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Researching possibilities in marketing
pp. 189-197(9)
Authors: Christy, Richard; Wood, Michael

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