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Publisher: Emerald Group Publishing Limited

Volume 2, Number 1, 1999

Action research and knowledge creation: merits and challenges
pp. 6-14(9)
Authors: Grønhaug, Kjell; Olson, Olov

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Projecting the right image: using projective techniques to measure brand image
pp. 22-30(9)
Authors: Hussey, Michael; Duncombe, Nicola

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Predicting cooperative behavior during a retailer's bankruptcy
pp. 31-45(15)
Authors: Johnson, Madeline; Gelb, Betsy D

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