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Home / Qualitative Market Research: An International Journal, Volume 1, Number 3

Publisher: Emerald Group Publishing Limited

Volume 1, Number 3, 1998

Thinking the thoughts they do: symbolism and meaning in the consumer experience of the "British pub"
pp. 132-144(13)
Authors: Clarke, Ian; Kell, Ian; Schmidt, Ruth; Vignali, Claudio

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Thinking the thoughts they do: symbolism and meaning in the consumer experience of the "British pub"
pp. 132-144(13)
Authors: Clarke, Ian; Kell, Ian; Schmidt, Ruth; Vignali, Claudio

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Marketing strategies of Greek and foreign firms compared
pp. 145-155(11)
Authors: Theodorakioglou, Fotini; Wright, Len Tiu

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Synthesis of market research data through a combined effort of QFD, value engineering, and value graph techniques
pp. 156-172(17)
Author: Prasad, Biren

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