ISSN 1352-2752 (Print)
Publisher: Emerald Group Publishing Limited
Thinking the thoughts they do: symbolism and meaning in the consumer experience of the "British pub"
Clarke, Ian; Kell, Ian; Schmidt, Ruth; Vignali, Claudio
Marketing strategies of Greek and foreign firms compared
Theodorakioglou, Fotini; Wright, Len Tiu
Synthesis of market research data through a combined effort of QFD, value engineering, and value graph techniques