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Publisher: Emerald Group Publishing Limited

Volume 1, Number 2, 1998

Academics, practitioners and qualitative market research
pp. 69-76(8)
Author: Catterall, Miriam

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Concept testing an unfamiliar fish
pp. 77-87(11)
Authors: Leek, Sheena; Maddock, Sarah; Foxall, Gordon

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Measuring influence in the family decision making process using an observational method
pp. 88-98(11)
Authors: Lee, Christina Kwai Choi; Marshall, Roger

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Impulse purchasing: a qualitative exploration of the phenomenon
pp. 99-114(16)
Authors: Bayley, Geoff; Nancarrow, Clive

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