Qualitative Market Research: An International Journal

Positioning qualitative market research: reflections from theory and practice
pp. 7-14(8)
Authors: Ruyter, Ko de; Scholl, Norbert

Qualitative research into strategic alliances
pp. 15-24(10)
Authors: Lawrence, Peter; ul-Haq, Rehan

Pre-testing international press advertising: the need for informed consensus on methodology
pp. 25-38(14)
Authors: Nancarrow, Clive; Wright, Len Tiu; Woolston, Chris

A strategic classification of business alliances: a qualitative perspective built from a study of small and medium-sized enterprises
pp. 39-49(11)
Author: Jarratt, Denise G

Grounded theory: the missing methodology on the interpretivist agenda
pp. 50-57(8)
Author: Goulding, Christina