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Publisher: Emerald Group Publishing Limited

Volume 1, Number 1, 1998

Positioning qualitative market research: reflections from theory and practice
pp. 7-14(8)
Authors: Ruyter, Ko de; Scholl, Norbert

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Qualitative research into strategic alliances
pp. 15-24(10)
Authors: Lawrence, Peter; ul-Haq, Rehan

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Pre-testing international press advertising: the need for informed consensus on methodology
pp. 25-38(14)
Authors: Nancarrow, Clive; Wright, Len Tiu; Woolston, Chris

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