Skip to main content
padlock icon - secure page this page is secure

The changing nature of cyber-marketing strategies

Buy Article:

$40.97 + tax (Refund Policy)

This position paper revisits earlier research to outline contemporary thinking on the nature of cyber-marketing strategies and the implications for organisations in the post-Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and uncertainties associated with critical channels and new media for proactive marketing approaches. The emphasis within the paper is on the effective implementation of strategies driven by electronic networks generated through the Internet. An important contribution therefore is to recognise the dynamics of global marketing campaigns and the exploitation of theoretical frameworks, strategic positioning and viable information technologies and systems to achieve these objectives.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Communication; Internet marketing; Marketing strategy; Product positioning; Technology led strategy

Document Type: Research Article

Publication date: June 1, 2004

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more