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Home / Journal of Product and Brand Management, Volume 16, Number 4

Journal of Product and Brand Management was previously published as Pricing Strategy and Practice.

Publisher: Emerald Group Publishing Limited

Volume 16, Number 4, 2007

Profiting from mega-trends
pp. 220-225(6)
Authors: Florin, Dave; Callen, Barry; Mullen, Sean; Kropp, Jeane

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Putting the "brand" back into store brands: an exploratory examination of store brands and brand personality
pp. 226-235(10)
Authors: Beldona, Sri; Wysong, Scott

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The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities
pp. 236-246(11)
Authors: Hankinson, Philippa; Lomax, Wendy; Hand, Chris

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Gray marketing and its impacts on brand equity
pp. 247-256(10)
Author: Chen, Hsiu-Li

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Logical brand management in a dynamic context of growth and innovation
pp. 257-268(12)
Author: Logman, Marc

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Antecedents to consumer reference price orientation: an exploratory investigation
pp. 269-279(11)
Authors: Yin, Tong; Paswan, Audhesh K.

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A study of time limited price promotions
pp. 280-285(6)
Authors: Devlin, James; Ennew, Christine; McKechnie, Sally; Smith, Andrew

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The case of "difficult" brands
pp. 286-287(2)
Authors: Harrison, Paul; Hartley, Nicole

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The innovation challenge at Durable Surface Corporation
pp. 288-292(5)
Author: Pitta, Dennis

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