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Home / Journal of Product and Brand Management, Volume 5, Number 6

Journal of Product and Brand Management was previously published as Pricing Strategy and Practice.

Publisher: Emerald Group Publishing Limited

Volume 5, Number 6, 1996

How should product managers' job performance be evaluated in emerging product management systems?
pp. 5-23(19)
Authors: Katsanis, Lea Prevel; Laurin, Jean-Paul G; Pitta, Dennis A

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Vertical brand extensions: current research and managerial implications
pp. 24-37(14)
Authors: Kim, Chung K; Lavack, Anne M

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Global markets and the new product development process
pp. 38-47(10)
Authors: Yelkur, Rama; Herbig, Paul

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Redefining new product development teams: learning to actualize consumer contributions
pp. 48-60(13)
Authors: Pitta, Dennis A; Franzak, Frank; Katsanis, Lea Prevel

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