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Publisher: Emerald Group Publishing Limited

Volume 6, Number 1, 1995

Service expectations: the consumer versus the provider
pp. 6-21(16)
Authors: Hubbert, Amy R; Sehorn, Annette Garcia; Brown, Stephen W

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Sales promotion - a missed opportunity for services marketers?
pp. 22-39(18)
Authors: Peattie, Ken; Peattie, Sue

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Designing services: an information-processing approach
pp. 64-76(13)
Authors: Wathen, Samuel; Anderson, John C

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