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Publisher: Emerald Group Publishing Limited

Volume 5, Number 1, 1994

The Development and Emergence of Services Marketing Thought
pp. 21-48(28)
Authors: Brown, Stephen W; Fisk, Raymond P; Bitner, Mary Jo

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Operations: From Factory to Service Management
pp. 49-63(15)
Author: Johnston, Robert

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HRM - A Service Perspective: Towards a Customer‐focused HRM
pp. 64-76(13)
Author: Schneider, Benjamin

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Service Management:An Evaluation and the Future
pp. 77-96(20)
Author: Gummesson, Evert

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