The Journal of Business and Industrial Marketing

My years with B2B marketing in India: reflections and learnings from a journey of 40 years
pp. 160-168(9)
Author: Sarin, Sharad

Developing India-centric B2B sales theory: an inductive approach using sales job ads
pp. 169-175(7)
Authors: Mantrala, Murali; Sridhar, Shrihari; Dong, Xiaodan (Dani)

Organized retailing in India: upstream channel structure and management
pp. 176-195(20)
Authors: Dabas, Chitra Srivastava; Sternquist, Brenda; Mahi, Humaira

Open book practices in buyer-supplier relationships in India
pp. 196-210(15)
Authors: Kumra, Rajeev; Agndal, Henrik; Nilsson, Ulf

Understanding the mechanism linking interpersonal traits to pro-social behaviors among salespeople: lessons from India
pp. 211-227(17)
Authors: Agnihotri, Raj; Krush, Michael; Singh, Rakesh K.

New service development in India's business-to-business financial services sector
pp. 228-241(14)
Author: Alam, Intekhab (Ian)

Competitive intelligence and firm's performance in emerging markets: an exploratory study in India
pp. 242-254(13)
Authors: Adidam, Phani Tej; Banerjee, Madhumita; Shukla, Paurav