The Journal of Business and Industrial Marketing

An exploratory study of attendee activities at a business trade show
pp. 241-248(8)
Authors: Gopalakrishna, Srinath; Roster, Catherine A.; Sridhar, Shrihari

Exploring visitor experiences at trade shows
pp. 249-258(10)
Authors: Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca

Structure, strategy and performance of exhibitors at individual booths versus joint booths
pp. 259-267(9)
Author: Skallerud, Kåre

The return on trade show information (RTSI): a conceptual analysis
pp. 268-271(4)
Authors: Bettis-Outland, Harriette; Cromartie, Jane S.; Johnston, Wesley J.; Borders, Aberdeen Leila

Antecedents and effect of internet implementation for trade shows
pp. 272-283(12)
Author: Ling-yee, Li

The role of virtual trade fairs in relationship value creation
pp. 284-292(9)
Author: Geigenmüller, Anja

Travel trade shows: exploratory study of exhibitors' perceptions
pp. 293-300(8)
Authors: Yuksel, Ulku; Voola, Ranjit

The future of trade shows: insights from a scenario analysis
pp. 301-312(12)
Authors: Kirchgeorg, Manfred; Jung, Kathrin; Klante, Oliver