ISSN 0736-3761 (Print)
Publisher: Emerald Group Publishing Limited
Misplaced marketing "It hurts. Fix It." The patients' lament and unhealthy medical care marketing pp. 7-9(3) Author: Rotfeld, Herbert Jack
Consumer preferences for commercial Web site design: an Asia-Pacific perspective pp. 10-27(18) Authors: Yang, Xia; Ahmed, Zafar U; Ghingold, Morry; Boon, Goh Sock; Mei, Tham Su; Hwa, Lim Lee
An empirical examination of automobile lease vs finance motivational processes pp. 28-43(16) Authors: Trocchia, Philip J; Beatty, Sharon E
Creating Diderot unities - quest for possible selves? pp. 44-54(11) Authors: Davis, Teresa; Gregory, Gary
Children's perception of their influence over purchases: the role of parental communication patterns pp. 55-66(12) Authors: Caruana, Albert; Vassallo, Rosella
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