ISSN 0736-3761 (Print)
Publisher: Emerald Group Publishing Limited
Misplaced marketing Training book for the new store clerk: "Go and be charming!" pp. 185-187(3) Author: Rotfeld, Herbert Jack
An investigation of product purchase and subsequent non-consumption pp. 188-204(17) Authors: Trocchia, Philip J.; Janda, Swinder
The ethicality of altruistic corporate social responsibility pp. 205-232(28) Author: Lantos, Geoffrey P.
Web equity: a framework for building consumer value in online companies pp. 231-248(18) Authors: Page, Christine; Lepkowska-White, Elzbieta
Social class influences on purchase evaluation criteria pp. 249-276(28) Author: Williams, Terrell G.
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