ISSN 0736-3761 (Print)
Publisher: Emerald Group Publishing Limited
The acceptance and diffusion of new consumer durables: differences between first and last adopters pp. 323-342(20) Authors: Martinez, Eva; Polo, Yolanda; Flavián, Carlos
Product experience and consumer product attribute inference accuracy pp. 343-357(15) Authors: Mason, Kevin; Bequette, Joyce
Barriers to the adoption of really-new products and the role of surrogate buyers pp. 358-371(14) Authors: Aggarwal, Praveen; Cha, Taihoon; Wilemon, David
Leaving home: brand purchase influences on young adults pp. 372-385(14) Author: Feltham, Tammi S
The efficiency of franchising in the residential real estate brokerage market pp. 386-396(11) Authors: Anderson, Randy I; Fok, Robert
The use of franchising as a growth strategy by US restaurant franchisors pp. 397-407(11) Author: Sen, Kabir C
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