ISSN 0736-3761 (Print)
Publisher: Emerald Group Publishing Limited
Understanding consumer database marketing pp. 5-19(15) Authors: Schoenbachler, Denise D; Gordon, Geoffrey L; Foley, Dawn; Spellman, Linda
The super automotive category killer: why now? What future? pp. 20-30(11) Authors: Urban, David J; Hoffer, George E
Conceptualizing self-monitoring: links to materialism and product involvement pp. 31-44(14) Authors: Browne, Beverly A; Kaldenberg, Dennis O
Development of consumer behavior patterns among Chinese children pp. 45-59(15) Authors: McNeal, James U; Yeh, Chyon-Hwa
The flexible executive mindset: how top management should look at tomorrow's markets pp. 60-81(22) Authors: Laczniak, Gene R; Lusch, Robert F
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