ISSN 0265-1335 (Print)
Publisher: Emerald Group Publishing Limited
A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia pp. 275-296(22)
A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid pp. 297-322(26) Authors: Dey, Bidit Lal; Binsardi, Ben; Prendergast, Renee; Saren, Mike
Drivers of information sharing and export performance in the Jordanian agri-food export supply chain: A qualitative study pp. 323-356(34) Authors: Jraisat, Luai; Gotsi, Manto; Bourlakis, Michael
The influence of intra-national cultural heterogeneity on product standardisation and adaptation: A qualitative study pp. 357-383(27) Authors: Poulis, Konstantinos; Poulis, Efthimios
Exploring the landscape of qualitative research in international marketing: Two decades of IMR pp. 384-412(29) Authors: Andriopoulos, Constantine; Slater, Stephanie
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