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Pricing Strategy and Practice is now published as Journal of Product and Brand Management.

Publisher: Emerald Group Publishing Limited

Volume 5, Number 3, 1997

Product and service bundling decisions and their effects on purchase intention
pp. 99-107(9)
Authors: Herrmann, Andreas; Huber, Frank; Coulter, Robin Higie


How to use a two- product strategy against low-price competition
pp. 108-115(8)
Authors: Hilleke, Klaus; Butscher, Stephan A


Effects of price reduction sale ads on consumer responses
pp. 116-125(10)
Authors: Ang, Swee Hoon; Leong, Siew Meng; Tey, Wei Lin


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