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Home / Pricing Strategy and Practice, Volume 5, Number 1

Pricing Strategy and Practice is now published as Journal of Product and Brand Management.

Publisher: Emerald Group Publishing Limited

Volume 5, Number 1, 1997

Utilizing the Internet for marketing success
pp. 7-12(6)
Author: Sandelands, Eric

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Instant bookmarks for pricing strategists
pp. 13-17(5)
Author: Sandelands, Eric

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How consumers evaluate store brands
pp. 18-24(7)
Authors: Dick, Alan; Jain, Arun; Richardson, Paul

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The relationship of reputation and credibility to brand success
pp. 25-29(5)
Authors: Herbig, Paul; Milewicz, John

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CAPPLAN: a decision-support system for planning the pricing and sales effort policy of a salesforce
pp. 30-39(10)
Author: Albers, Sönke

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