Skip to main content
Home / The International Journal of Bank Marketing, Volume 22, Number 7

Publisher: Emerald Group Publishing Limited

Volume 22, Number 7, 2004

Managing and implementing simultaneous transaction and relationship marketing
pp. 468-483(16)
Authors: Walsh, Susan; Gilmore, Audrey; Carson, David

Favourites:
ADD

In search of the Internet-banking customer: Exploring the use of decision styles
pp. 484-503(20)
Author: Durkin, Mark

Favourites:
ADD

Impersonalisation of electronic money: implications for bank marketing
pp. 504-521(18)
Author: Singh, Supriya

Favourites:
ADD

From relationships to experiences in retail financial services
pp. 522-539(18)
Authors: O'Loughlin, Deirdre; Szmigin, Isabelle; Turnbull, Peter

Favourites:
ADD

Share Content

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content