Marketing Intelligence & Planning

Global text project: new horizons in textbook marketing
pp. 297-307(11)
Authors: Pitt, Leyland F.; Nel, Deon; Heerden, Gene van; Chan, Anthony

University course selection and services marketing
pp. 310-325(16)
Authors: Brown, Claire; Varley, Peter; Pal, John

Relationship marketing research (1994-2006): An academic literature review and classification
pp. 326-363(38)
Author: Das, Kallol

"Green" segmentation: an application to the Portuguese consumer market
pp. 364-379(16)
Authors: Paço, Arminda do; Raposo, Mário

The adoption of techno-relationship innovations: A framework for electronic customer relationship management
pp. 380-412(33)
Author: Sophonthummapharn, Kittipong

Spotting the disguises and masquerades: Revisiting the boundary between editorial and advertising
pp. 413-427(15)
Authors: Dix, Steve; Phau, Ian

Cross-cultural communication and emotional intelligence: Inferences from case studies of gender diverse groups
pp. 428-438(11)
Authors: Lillis, Michael P.; Tian, Robert G.

The dynamics and characteristics of buying centre networks: A qualitative study on Finnish firms
pp. 439-457(19)
Authors: Järvi, Pentti; Munnukka, Juha