Enquiry handling by voluntary UK environmental organizations: analysis of case studies
Discusses case studies of general enquiry services in 20 high-profile national voluntary environmental organizations. Highlights public concern about the environment and the important role these services play in meeting demand for environmental information. Shows that they supply many different categories of enquirer with a wide range of environmental information, and that in doing so they both serve organizational aims and raise general awareness of environmental issues. This often means striking a delicate balance between what information can be provided free and what requires a charging policy. Found that some organizations increasingly employ marketing techniques to establish a recognizable profile in the minds of the public, their enquiry services working closely with publicity and membership departments. Also found some confusion in the minds of the public regarding which organization(s) to contact, and overlap and duplication of material. Suggests further research to look at ways of overcoming these problems.
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