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Publisher: Emerald Group Publishing Limited

Volume 12, Number 1, 2000

Cultural values and advertising in Malaysia: views from the industry
pp. 3-16(14)
Authors: Waller, David S; Fam, Kim Shyan


Research on advertising in mainland China: a review and assessment
pp. 37-65(29)
Authors: Sin, Leo Y.M.; Ho, Suk-ching; So, Stella L.M.


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