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Publisher: Emerald Group Publishing Limited

Volume 49, Numbers 9-10, 2015

Exploring front-line employee contributions to service innovation
pp. 1346-1365(20)
Authors: Karlsson, Jenny; Skålén, Per

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Examining the relationship between social media characteristics and psychological dispositions
pp. 1366-1390(25)
Authors: Grace, Debra; Ross, Mitchell; Shao, Wei

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Two- or one-dimensional view of arousal?
pp. 1417-1435(19)
Authors: Fan, Xiaomeng; Chang, En-Chung; Wegener, Duane Theodore

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Effectuation and foreign market entry of entrepreneurial firms
pp. 1436-1459(24)
Authors: Chetty, Sylvie; Ojala, Arto; Leppäaho, Tanja

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“Obviously in the cool group they wear designer things”
pp. 1460-1483(24)
Authors: Nairn, Agnes; Spotswood, Fiona

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How sales manager experience and historical data trends affect decision making
pp. 1484-1504(21)
Authors: DeCarlo, Thomas; Roy, Tirthankar; Barone, Michael

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Unpacking the perceived opportunity to misbehave
pp. 1505-1526(22)
Authors: Daunt, Kate L.; Greer, Dominique A.

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A relational approach to direct mail consumption
pp. 1527-1562(36)
Authors: Françoise, Simon; Andrews, Lynda

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Market practices in countercultural market emergence
pp. 1563-1588(26)
Authors: Hietanen, Joel; Rokka, Joonas

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Consumer perceived brand innovativeness
pp. 1589-1615(27)
Authors: Shams, Rahil; Alpert, Frank; Brown, Mark

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Strategic management of salespeople when promoting new products
pp. 1616-1644(29)
Authors: Chen, Annie; Peng, Norman; Hung, Kuang-peng

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Concrete and abstract goals associated with the consumption of environmentally sustainable products
pp. 1645-1665(21)
Authors: Ramirez, Edward; Jiménez, Fernando R.; Gau, Roland

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When James Bond shows off his Omega: does product placement affect its media host?
pp. 1666-1685(20)
Authors: Marchand, Andre; Hennig-Thurau, Thorsten; Best, Sabine

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The effects of location-based-services on consumer purchase intention at point of purchase
pp. 1686-1708(23)
Authors: Gazley, Aaron; Hunt, Adam; McLaren, Lachlan

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