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Publisher: Emerald Group Publishing Limited

Volume 44, Numbers 7-8, 2010

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Building and measuring employee-based brand equity
pp. 938-971(34)
Authors: King, Ceridwyn; Grace, Debra

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Selecting distribution channel strategies for non-profit organizations
pp. 972-996(25)
Authors: Zhao, Xuan; Niu, Run H.; Castillo, Ignacio

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A new understanding of satisfaction model in e-re-purchase situation
pp. 997-1016(20)
Authors: Ha, Hong-Youl; Janda, Swinder; Muthaly, Siva K.

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The formation and effect of attitude importance in professional sport
pp. 1017-1036(20)
Authors: Pritchard, Mark P.; Funk, Daniel C.

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SME brand building and management: an exploratory study
pp. 1037-1054(18)
Authors: Spence, Martine; Essoussi, Leila Hamzaoui

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Countering negative country-of-origin effects: The role of evaluation mode
pp. 1055-1076(22)
Authors: Chu, Po-Young; Chang, Chia-Chi; Chen, Chia-Yi; Wang, Tzu-Yun

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Defensive strategy framework in global markets: A mental models approach
pp. 1077-1100(24)
Authors: Karakaya, Fahri; Yannopoulos, Peter

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Self-concept, emotions and consumer coping: Smoking across Europe
pp. 1101-1120(20)
Authors: Hamilton, Kathy; Hassan, Louise

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Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
pp. 1140-1164(25)
Authors: Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; Andrews, J. Craig; Hastings, Gerard

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The role of satisfaction, norms and conflict in families' eating behaviour
pp. 1165-1181(17)
Authors: Olsen, Svein Ottar; Grunert, Klaus G.

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Consumer responses to brand extensions: a comprehensive model
pp. 1182-1205(24)
Authors: Martínez, Eva; Pina, José M.

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The political role of government-sponsored social marketing campaigns
pp. 1206-1227(22)
Authors: Raftopoulou, Effi; Hogg, Margaret K.

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