ISSN 0309-0566 (Print)
Publisher: Emerald Group Publishing Limited
Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention? pp. 909-937(29) Authors: Huang, Yu-An; Phau, Ian; Lin, Chad
Building and measuring employee-based brand equity pp. 938-971(34) Authors: King, Ceridwyn; Grace, Debra
Selecting distribution channel strategies for non-profit organizations pp. 972-996(25) Authors: Zhao, Xuan; Niu, Run H.; Castillo, Ignacio
A new understanding of satisfaction model in e-re-purchase situation pp. 997-1016(20) Authors: Ha, Hong-Youl; Janda, Swinder; Muthaly, Siva K.
The formation and effect of attitude importance in professional sport pp. 1017-1036(20) Authors: Pritchard, Mark P.; Funk, Daniel C.
SME brand building and management: an exploratory study pp. 1037-1054(18) Authors: Spence, Martine; Essoussi, Leila Hamzaoui
Countering negative country-of-origin effects: The role of evaluation mode pp. 1055-1076(22) Authors: Chu, Po-Young; Chang, Chia-Chi; Chen, Chia-Yi; Wang, Tzu-Yun
Defensive strategy framework in global markets: A mental models approach pp. 1077-1100(24) Authors: Karakaya, Fahri; Yannopoulos, Peter
Self-concept, emotions and consumer coping: Smoking across Europe pp. 1101-1120(20) Authors: Hamilton, Kathy; Hassan, Louise
Shipper-carrier integration: Overcoming the transparency problem through trust and collaboration pp. 1121-1139(19) Authors: Hammervoll, Trond; Bø, Eirill
Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign pp. 1140-1164(25) Authors: Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; Andrews, J. Craig; Hastings, Gerard
The role of satisfaction, norms and conflict in families' eating behaviour pp. 1165-1181(17) Authors: Olsen, Svein Ottar; Grunert, Klaus G.
Consumer responses to brand extensions: a comprehensive model pp. 1182-1205(24) Authors: Martínez, Eva; Pina, José M.
The political role of government-sponsored social marketing campaigns pp. 1206-1227(22) Authors: Raftopoulou, Effi; Hogg, Margaret K.