European Journal of Marketing

The marketing directions of two fashion retailers
pp. 770-789(20)
Authors: Newman, Andrew J; Patel, Darshika

The changing nature of Japanese fashion: Can quick response improve supply chain efficiency?
pp. 790-808(19)
Authors: Fernie, John; Azuma, Nobukazu

Category management: a new approach for fashion marketing?
pp. 809-834(26)
Authors: Dewsnap, Belinda; Hart, Cathy

Individual differences, motivations, and willingness to use a mass customization option for fashion products
pp. 835-849(15)
Authors: Fiore, Ann Marie; Lee, Seung-Eun; Kunz, Grace

Negative symbolic consumption and consumers? drive for self-esteem: The case of the fashion industry
pp. 850-868(19)
Authors: Banister, Emma N.; Hogg, Margaret K.

Negative symbolic consumption and consumers' drive for self-esteem: The case of the fashion industry
pp. 850-868(19)
Authors: Banister, Emma N; Hogg, Margaret K

Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
pp. 869-882(14)
Author: O'Cass, Aron

Predicting online purchase intentions for clothing products
pp. 883-897(15)
Authors: Kim, Eun Young; Kim, Youn-Kyung

The impact of color in the e-commerce marketing of fashions: an exploratory study
pp. 898-915(18)
Authors: Nitse, Philip S; Parker, Kevin R; Krumwiede, Dennis; Ottaway, Thomas