ISSN 0309-0566 (Print)
Publisher: Emerald Group Publishing Limited
Market segmentation: organizational archetypes and research agendas pp. 17-32(16) Authors: Jenkins, Mark; McDonald, Malcolm
Process-oriented measurement of service quality: Applying the sequential incident technique pp. 33-55(23) Authors: Stauss, Bernd; Weinlich, Bernhard
Consumer knowledge and country of origin effects pp. 56-72(17) Author: Schaefer, Anja
Use of expert systems in international marketing: An application for co‐operative venture partner selection pp. 73-86(14) Authors: Cavusgil, S Tamer; Evirgen, Cuneyt
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