ISSN 0309-0566 (Print)
Publisher: Emerald Group Publishing Limited
The Changing Price Dimension in Purchasing pp. 5-13(9) Author: Wagner, William B.
Replication of Pricing Effects on Brand Choice Behaviour pp. 14-25(12) Author: Motes, William H.
Localised Marketing Strategies and the Bible of International Business pp. 26-36(11)
Towards a Parametric Definition of Marketing pp. 37-47(11) Authors: Kurzbard, Gary; Soldow, Gary F.
Operationalising the Relationship between Marketing and Economic Development: Some Insights from Less Developed Countries pp. 48-65(18) Authors: Kaynak, Erdener; Hudanah, Ben Issa
Towards Non-Incremental Strategies in Developing Public Products and Services pp. 66-73(8) Author: Mushkat, Miron
Exploring the Problem-Prone Consumers: Hypotheses and Empirical Findings pp. 74-82(9) Author: Grønhaug, Kjell
Own Brands and the Cookware Market pp. 83-94(12) Author: McMaster, Derek
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