ISSN 0309-0566 (Print)
Publisher: Emerald Group Publishing Limited
A Strategic Tool for Low Involvement Products: Leverage Analysis pp. 3-11(9) Author: Claire, Kenneth A. Le
Financial Ratios and The Analysis of Marketing Policy pp. 12-21(10) Authors: Peles, Yoram C.; Schneller, Meir I.
Understanding Barriers to Product Innovation at the R & D/Marketing Interface pp. 22-34(13) Author: Millman, A.F.
Value-in-use Pricing pp. 35-46(12) Author: Christopher, Martin
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