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Producing and using case material for research and teaching: a workshop for partners in know-how transfer projects

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Demonstrates the structure and approach used in a workshop to train trainers in case research and writing skills. The purpose of the workshop is to apply basic principles to the design of a practical methodology for monitoring and evaluating the outcomes of training programmes and to produce indigenous training materials for future courses in the field of business development and entrepreneurship. The research subjects are new entrepreneurs and new enterprise ventures in a transitional economy. The context is a know-how transfer project designed to develop the capability of the staff of an eastern European partner institution. The workshop approach is presumed to be an effective mechanism for concept sharing to avoid the worst of the obstacles that can be encountered due to differences in culture and language. Deals with questions of principle and application in two parallel themes, presenting general principles for case research and case writing, and describing how the case research team applied them to produce a practical methodology to achieve their own project objectives. Concludes that the model works effectively to achieve the training objectives.
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Keywords: Business development; Case studies; Training techniques

Document Type: Research Article

Publication date: November 1, 1996

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