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Marketing HRD in Practice

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Summarizes some of the literature on how to market HRD successfully. Examples show how to design, develop and implement strategic marketing plans and how to identify actual and potential customers, their characteristics and needs.
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Keywords: Austria; Bailbrook College; COMETT; Germany; Human resource development; Market research; Marketing; Training; Training and Enterprise Councils; Universities; Vocational training

Document Type: Research Article

Publication date: November 1, 1994

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