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The Unwanted Labour of Social Media: Women of Colour Call Out Culture As Venture Community Management

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Social media platforms generate huge profits from free user data. Twitter and other social media sites benefit additionally from the labour of volunteer community managers whose efforts to moderate misogyny and sexism online are often unwanted, punished, and viewed as censorship, uncivil behaviour, or themselves forms of sexism. Hashtag movements like #ThisTweetCalledMyBack reveal a growing labour consciousness on the part of these volunteers and an awareness of their role as an emergent formation within this 'new economy'.
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Document Type: Research Article

Publication date: December 15, 2015

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  • new formations is an inter-disciplinary journal of culture, politics and theory. It covers a wide range of issues, from the seduction of perversity to questions of nationalism and postcolonialism.

    'essential reading for those who want to understand politics in the light of the most important trends in contemporary theory' Chantal Mouffe.

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