This essay foregrounds how technocultural assemblages - software platforms, algorithms, digital networks and affects - are constitutive of online racialized identities. Rather than being concerned with what online identities are in terms of ethno-racial representation and signification,
we can explore how they are materialized via the technologies of online platforms. The essay focuses on the micro-blogging site of Twitter and the viral phenomenon of racialized hashtags - dubbed as 'Blacktags' - for example #onlyintheghetto or #ifsantawasblack. The circulation
of these racialized hashtags is analyzed as the transmission of contagious meanings and affects, such as anti/racist humour, sentiment and social commentary. Blacktags as contagious digital objects play a role in constituting the 'Black Twitter' identities they articulate and interact with.
Beyond conceiving Black Twitter as a group of preconstituted users tweeting racialized hashtags, Blacktags are instrumental in producing networked subjects which have the capacity to multiply the possibilities of being raced online. Thus, ethno-racial collective behaviours on the Twitter social
media platform are grasped as emergent aggregations, materialized through the contagious social relations produced by the networked propagation of Blacktags.
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Document Type: Research Article
Publication date: July 1, 2013
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new formations is an inter-disciplinary journal of culture, politics and theory. It covers a wide range of issues, from the seduction of perversity to questions of nationalism and postcolonialism.
'essential reading for those who want to understand politics in the light of the most important trends in contemporary theory' Chantal Mouffe.
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