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Building an integrated issue management process as a source of sustainable competitive advantage

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This paper defines the key values, principal participants and operational requirements that characterise a strategically relevant global issue management process. It is the authors' intention to reveal and provide support for the most important ‘truth’ about this great discipline: ‘Excellence and relevance is determined by the optimal mix of dedicated, focused and highly imaginative people with processes that unleash their remarkable innovative potential. You need both.’
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Keywords: collaborative methodologies; corporate governance; emerging issues; global strategy; innovation; issue management

Document Type: Regular Paper

Publication date: November 1, 2002

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