Using a Business Intelligence Approach to Increase Online MBA Students’ Motivation and Satisfaction

This article demonstrates the effectiveness of a business intelligence approach adapted for higher education ‐ learning analytics ‐ to inform real-time interventions administered by the educator targeting students deemed to be at risk of not succeeding in a MBA subject. It also discusses the results of a survey that was administered to students at the end of the teaching period to assess their perceptions of the value of the interventions. The results confirmed that these management students believed the interventions had motivated them to increase their engagement with the learning materials and enhanced their learning experience and satisfaction.