Skip to main content
padlock icon - secure page this page is secure

Targeted translation

Buy Article:

$29.14 + tax (Refund Policy)

Abstract

Japanese popular culture in the form of anime, manga, and videogames, enjoys significant popularity with diehard international fan groups, who have often become acquainted with aspects of Japanese culture through fan-translated media. However, this base of knowledgeable fans stands unique amongst standard translation practice, which seeks to iron out cultural specificities to create a text that reads flawlessly for a mass audience. This article therefore sets out to explain how videogame translators adopt targeted translation strategies to make their products more marketable to either a mass audience, the members of which may be ignorant, ambivalent, or even hostile to Japanese pop culture products, or to dedicated niche fan groups whose interest in Japan has been stoked by unofficial translations that frequently position themselves as the only avenue for accessing an “authentic” text. The final releases for eight pairs of Japanese games from the Role-Playing Game genre will be analysed to illustrate how far-reaching translation decisions have been used to make individual games more marketable to either group.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Japanese-English translation; fan translation; localisation; translation strategy; videogames

Document Type: Research Article

Publication date: December 1, 2017

More about this publication?
  • Research related with internationalization and localization is new and is more and more solicited by language businesses, software developers, translation agencies, international multilingual organizations, universities, language planning policy makers and standardization institutes. The Journal of Internationalization and Localization (JIAL) aims at establishing a worldwide discussion forum for both professionals and academics in the area of internationalization and localization. The scope of the journal is as broad as possible in order to target all the players in the internationalization and localization profession. The specific aim of the journal is to leverage the full range of information, from academic research results to the floor of today's language industries, and, conversely, to leverage business experiences in order to inform academic research. JIAL addresses an interdisciplinary readership in that it focuses on contributions that generate an impact on the localization and translation industry. A link between professionals and academics is assured by the specific content of the articles and the members of the editorial board. Each issue is reviewed by both academics and professionals.
  • Editorial Board
  • Information for Authors
  • Submit a Paper
  • Subscribe to this Title
  • Terms & Conditions
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more