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Implicit persuasion in medical decision-making

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If the arguments to support a recommendation are partly implicit, the free exchange of ideas between discussants can be hampered. In this paper, we will focus on the potential pitfall for clinicians when informing patients about treatment options: implicit persuasion. We will describe a set of implicitly persuasive behaviors observed during decision-making consultations, and reflect on how these behaviors could undermine efforts to stimulate patient participation in decision-making. We will also reflect on possible explanations for why clinicians exhibit such behaviors.

Keywords: implicit persuasion; preference-sensitive decisions; shared decision making; unbalanced information provision

Document Type: Research Article

Publication date: October 12, 2018

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