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Designing animated information graphics : Challenges and opportunities

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Abstract

Animated graphics are a potentially powerful way to communicate information about subject matter involving change over time. However, their design currently relies largely on intuition and approaches applicable to static graphics. This article introduces a principled and empirically validated alternative that offers significantly better communicative effectiveness than conventional animation designs.

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Keywords: animated graphics; effective communication; information design

Document Type: Research Article

Publication date: December 31, 2019

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