Skip to main content
padlock icon - secure page this page is secure

Open Access Feeling numbers : The emotional impact of proximity techniques in visualization

Download Article:
 Download
(PDF 617.9 kb)
 
Abstract

For means of communication, persuasion is a natural and critical part of conveying a message. Data visualizations, being means of communication themselves, are used as rhetorical instruments, but how they persuade has yet to be fully understood. Based on George Campbell’s rhetorical theory, this paper presents the results of an empirical study testing the effectiveness of appeals to emotion through proximity techniques – the contextual framing of a visualization. The findings indicate that people feel greater interest towards a topic when the visualized data are more relevant to them, and that data representing events closer in time are more affecting.

No References for this article.
No Supplementary Data.
No Article Media
No Metrics

Keywords: data visualization; emotion; pathos; rhetoric

Document Type: Research Article

Publication date: December 31, 2019

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more