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A new model for color preference: Universality and individuality

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Attempts to develop a universal color preference model have failed to explain individual differences or incorporate physiological factors. Here we propose a new color preference model in which an individual's color preference may be described as the weighted sum of 4 fundamental color-coding components (luminance, red-green, blue-yellow and saturation), all universal across populations. Meanwhile, each individual accords a different set of weights to these components, representing his/her individual color preference. We tested the model with a series of psychophysical experiments. The results reveal that the model explains most of the individual variance in color preference and may therefore be used as a good descriptor for individual as well as group differences. By translating complex color preference results into 4 easily interpreted weights, we also find that the main characteristics of individual color preference do not vary significantly across different color samples and experimental methods, thus allowing us to employ only a small sample of stimuli to reveal color preference across the entire color space. The model's simple format allows easy statistical and quantitative analysis, and provides a reliable platform for future studies on color preference.
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Document Type: Research Article

Publication date: January 1, 2007

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  • CIC is the premier annual technical gathering for scientists, technologists, and engineers working in the areas of color science and systems, and their application to color imaging. Participants represent disciplines ranging from psychophysics, optical physics, image processing, color science to graphic arts, systems engineering, and hardware and software development. While a broad mix of professional interests is the hallmark of these conferences, the focus is color. CICs traditionally offer two days of short courses followed by three days of technical sessions that include three keynotes, an evening lecture, a vibrant interactive (poster) papers session, and workshops. An endearing symbol of the meeting is the Cactus Award, given each year to the author(s) of the best interactive paper; there are also Best Paper and Best Student Paper awards.

    Please note: for Purposes of its Digital Library content, IS&T defines Open Access as papers that will be downloadable in their entirety for free in perpetuity. Copyright restrictions on papers vary; see individual paper for details.

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